Fractional CMOs: The missing link for MGA growth

In the competitive world of specialty insurance, broker engagement remains the lifeblood of growth. Yet for many smaller MGAs, investing in marketing leadership feels like a luxury they can’t justify.

While underwriting and distribution are core strengths, few MGAs have the resource, or the need, for a full-time marketing function. This is where the fractional CMO model is proving increasingly valuable.

The Broker Engagement Challenge

For distribution, broker relationships are everything. But even the best relationships can fade without regular, meaningful engagement. In today’s market, brokers are inundated with messages from competitors. Staying front-of-mind requires more than a good relationship and the occasional face-to-face meeting, it needs consistent, thoughtful communication that reinforces your MGA’s value proposition.

Yet this is where many MGAs hit a wall. With no in-house marketing team and leadership stretched thin, broker engagement strategies often stall. When non-experienced marketers run ad hoc campaigns, efforts often lack strategic focus, leading to inconsistent messaging, wasted budget, and minimal impact on broker engagement.

Why a Full-Time Marketing Hire Often Isn’t Practical

Smaller MGAs are typically lean operations, focused on underwriting profitability and broker distribution. A full-time marketing leader is often not viable. Indeed, for many, the level of marketing support needed doesn’t justify a full-time permanent hire.

How a Fractional CMO Can Fill the Gap

A fractional CMO offers senior-level marketing expertise on a flexible basis, tailored to your business needs and budget. Rather than hiring a full-time marketing director, you gain access to a highly experienced professional who can:

• Develop a strategic & effective broker engagement plan

• Own and drive the execution of those campaigns

• Deliver measurable and tangible results

• Scale support up or down as your business evolves

Crucially, we understand the nuances of the MGA / broker relationship. We know what makes brokers tick and how to craft marketing campaigns that genuinely support your distribution efforts, not distract from them.

Marketing Isn’t a Luxury - It’s a Growth Lever

For MGAs, especially those without in-house resource, a fractional CMO provides an affordable and flexible solution to compete more effectively without the cost and complexity of a full-time hire. If you’re looking to:

• Expand your broker network

• Increase broker engagement

• Drive more submissions

• Free-up leadership time to focus on core responsibilities

Now might be the time to consider how fractional marketing leadership can help.

At Amplify MGA, we understand the unique challenges MGAs face because we specialise exclusively in the specialty delegated authority market. 

Whether you need sharper messaging, smarter campaigns, or clearer broker engagement strategies, we deliver the marketing leadership your MGA needs to grow, flexibly and affordably.

Let’s start a conversation about how we can help you drive better results. Get in touch to explore how we can support your underwriting business.